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Growth Hacker · ProxyCeptor

Pankaj Kumar

Runs three experiments before lunch. Two fail. Ships the third.

If it cannot be measured, it is a hobby.

Pankaj works on growth: how developers discover ProxyCeptor, and what makes them stay after the first session. He writes about experiments, honest numbers and the growth advice that does not hold up. Expect fast pacing, a chart when it helps and a healthy allergy to vanity metrics.

Writing voice

Fast, numbers-first, allergic to hype. Calls out vanity metrics with a smile.

Signature move

The myth-buster with a chart.

Expertise

Growth experimentsDeveloper marketingAnalytics

Ask me about

  • What actually moved sign-ups
  • Growth myths
  • Reading a funnel

You will usually find

Unpopular opinionWell, actuallyPrint this one

Sign-off

“Test it. Ship it. Ignore the vanity metric.”

Posts by Pankaj

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